As part of our topic on Consumer Choice, Ms Clark’s and Mr Capelin’s Commerce classes are looking at factors that influence consumers including the role that brands play and how they can affect consumers perceptions of quality and value. Boys got the chance to ‘blind taste’ three different brands of different chips and biscuits and rate their preference. We then ‘revealed’ the brands and price of each.

Boys really enjoyed it, learnt something and might not have eaten all their dinner as a result.